Fresh online presence for Pacific Resort Hotel Group

Pacific Resort Hotel Group (PRHG), Cook Islands is proud to reveal four new consumer websites for the group, including a new corporate website, as well as a new website for each award winning property; Pacific Resort Aitutaki, Pacific Resort Rarotonga & Te Manava Luxury Villas & Spa.;;;

After reviewing the brand strategy for the group, PRHG decided that their online presence needed a bit of a makeover. The focus was for an overall development of both functionality and look and feel of their online presence, with the aim to provide users with a user friendly, informative, inspiring & interactive experience. The sites incorporate fresh imagery, new content and an enhanced focus on news, information & integration with our social media channels. This work followed on from the review of the PRHG brand strategy earlier in 2011 which resulted in the establishment of the formal brand for PRHG as well as refresh of the Pacific Resort Aitutaki look & feel and logo to provide a modern look & further differentiation between the properties within the portfolio.

Pacific Resort Hotel Group, worked with New Zealand based agency Reserve Group to develop the new websites and brand development.

About Pacific Resort Hotel Group
The Pacific Resort Hotel Group develop Boutique Island resorts, and hospitality facilities which are underpinned by a focus on local culture, the environment, and unique architectural and landscaping design to provide discerning guests an authentic South Pacific experience. The Pacific Resort Hotel Group successfully owns and operates two award winning resorts under the Pacific Resort brand and a new property under the Te Manava Luxury Villas & Spa brand in the Cook Islands.

About Pacific Resort Rarotonga
Located in the South Pacific island nation of the Cook Islands Pacific Resort is Rarotonga's leading full-service authentic boutique resort situated in an unrivaled location on the glorious white sands of Muri beach. This premium boutique resort offers a perfect blend of modern comforts and traditional island hospitality. A place where simple, lazy days meet luxurious evenings. And where the friendly, gracious staff meet your every request. For more information visit

About Pacific Resort Aitutaki
Secluded Luxury…Like a siren of the Pacific, Aitutaki, Cook Islands, beckons you. This magical place, full of South Seas idyll and romance, is home to Pacific Resort Aitutaki, an enclave of privacy, refinement and luxury, that seduces even the most discerning traveler. Pacific Resort Aitutaki member of the Small Luxury Hotels of the World collection has just 27 luxurious 'absolute beachfront' bungalows, suites and villas all with their own personal, panoramic view of Aitutaki's world-famous lagoon, where every sunset majestically captures the colours of the lagoon and the ocean beyond. For more information visit

About Te Manava Luxury Villas & Spa
The road less travelled…You're a traveler who appreciates beautiful surroundings and luxurious five star accommodation…and you also value your independence. Te Manava Luxury Villas & Spa has been designed just for you. This new Cook Islands concept in luxury accommodation gives you the freedom to personalise your own leisure experience. Set on the beautiful white sand beach of Rarotonga's stunning Muri lagoon, your private villa awaits. How you choose to use it is completely up to you. For more information visit

For further information, please contact:
Rawinia Lange, General Manager – Marketing & Communication, Pacific Resort Hotel Group

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